Maps decisions onto System 1 speed versus System 2 effort — naming biases (anchoring, availability, loss aversion) so messages and judgments survive statistical daylight.
Use when intuitive drafts feel airtight yet skew risky — negotiations, predictions, blame attribution, or probability language in emotionally loaded talks.
Notice where an initial number or label captured the whole dispute.
Trade memorable examples for broader evidence before deciding.
Rewrite dread-heavy lines into balanced gain/loss maps.
Borrow reference-class thinking to deflate planning fallacy and blame leaps.